The Seat King Dealer Program
Better Rides.
Better Margins.
Premium upgrade seats for new mower sales or replacement seats for your service shop. Our dealer seat program is designed to be profitable for your dealership, affordable for your customers, and easy to install — all backed by Seat King’s industry expertise and “Easy to do business with" guarantee. Sign up today to receive program and pricing details.
Made in Hutchinson, Kansas
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SEAT KING SK700 SPECIFICATIONS
Seven reasons it Sells.
Engineered Style, Comfort, and Performance • BUILT FOR EQUIPMENT DEALERS
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3” suspension seat with custom bolstered foam
Heavy-duty adjustment & vibration dampening for long workdays.
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Customize Accent Colors
Match mower manufacturers, dealer branding, or custom customer requests.
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Custom dealer logo
Prominently display your dealership logo front and center.
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BUILT FOR COMMERCIAL USE
Rugged vinyl, reinforced stitching, and ergonomic armrests.
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Specialty & limited editions
Periodic special edition seat introductions.
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PROUDLY MADE IN AMERICA
Manufactured with pride in Hutchinson, Kansas.
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HIGH-MARGIN DEALER UPGRADE
Turn standard mower sales and shop repairs into high-margin revenue.
Selling Better Seats
Shouldn't Be Complicated.
Four simple steps. One profitable new category.
01
Create Your Dealer Account
Register and get access to dealer pricing.
02
Find the Right Seat
Use Seat King's lineup and fitment guidance to confidently match customers with the right upgrade.
03
Order & Install
Order with dealer pricing, install the upgrade, and make your customer's equipment better.
04
Sell More & Reorder
Build repeat business with Seat King's support behind you.
Dealer Collection
One Seat. A Lot More Ways to Sell.
Custom branding turns a single seat into dozens of local sales opportunities — putting your dealership name for everyone to see
Your Dealer LogoMidwest Power Equipment
Seat King Base Model: SK-700
Your Dealership Logo
Custom Dealer Logo
Limited Edition
American Flag Edition
Limited Edition
Cause & Community
Limited Edition
Veterans & Camo
Fleet Program
Fleet & Commercial
Trusted by Leading Equipment Brands
Dealer Spotlight
Real Dealers.
Real Results.
Hear from dealers who put Seat King seats to work every day — helping their customers ride better while building a stronger product category for their dealership.
- Premium Quality
- Dealer Focused
- Built to Perform
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Seat King gives us a premium seating option our customers love.
Mary Zipp
Southern Indiana Equipment
Elizabethtown, IN
Authorized Seat King DealerBetter Partnership.
Better Margins.
Dealer-first pricing, reliable inventory, and responsive support help you sell more seats, protect your margin, and keep customers coming back.
Made in Kansas
Built in America. Backed by Seat King.
Premium Products
Seats designed around Style. Comfort. Performance.
American Manufacturing
Seat King is based in Hutchinson, Kansas.
Certified Quality
ISO 9001:2015 certified manufacturing.
Patented Innovation
Seating technology built for demanding equipment applications.
Dealer-First Support
A partner invested in helping dealers successfully sell the category.
Founding 150 Dealer Program
Be One of the First 150.
We're opening the new Seat King Dealer Program with an exclusive benefit for the first 150 dealers who join.
Limited to the first 150 dealers
Priority Dealer Locator Placement — Founding dealers appear first when customers search for a Seat King dealer nearby.
Free Logo
Your Brand. On Us.
The first 150 Seat King dealers receive their dealer logo customization FREE.
Put your dealership's logo front and center — at no cost — when you join as a Founding Dealer. (FREE for first time order).
150
founding dealer spots
Ready for Better Rides
and Better Margins?
Give your customers a premium upgrade they'll appreciate — and give your dealership another profitable category to sell.
Founding 150 Dealers: Free Front Logo