Selling Better Seats
Shouldn't Be Complicated.
Four simple steps. One profitable new category.
Create Your Dealer Account
Register and get access to dealer pricing.
Find the Right Seat
Use Seat King's lineup and fitment guidance to confidently match customers with the right upgrade.
Order & Install
Order with dealer pricing, install the upgrade, and make your customer's equipment better.
Sell More & Reorder
Build repeat business with Seat King support behind you.
Built to Be Easy to Sell.
Clear Seat Lineup
A focused assortment that is easier for your team and customers to understand.
Fitment Support
Help matching customers with the right seat for their equipment.
Available Inventory
Products ready when your customers are ready to buy.
Dealer-First Support
Real people helping your team get orders right.
Fast Fulfillment
Reliable shipping helps you close the sale instead of sending customers elsewhere.
Dealer Branding
Custom logo programs help your dealership stand out locally and build customer loyalty.
Simple Orders. Smarter Freight.
Stocking Seat King is designed to be straightforward — so you can keep inventory moving and freight costs efficient.
Minimum Order
One Gaylord. A simple, manageable starting point for stocking your dealership.
Optimize Your Freight
Gaylords can be stacked to maximize truck space and improve freight efficiency.
Easy Reordering
Dealer accounts make it simple to reorder inventory and keep selling.
Your Dealer Account.
Built for Business.
Everything you need to manage your Seat King business — pricing, ordering, and custom branding in one place.
Dealer Pricing
Instant access to your dealer pricing.
Online Ordering
Place orders directly, anytime.
Account Access
Manage your dealer account in one place.
Order Visibility
See your orders and reorder with ease.
Custom Logo Ordering
Order custom logo branding for your seats.
Welcome back, Dealer
Your account overview.
Recent Orders
The Seat King Dealer Locator.
As the Seat King dealer network grows, consumers will be able to find participating Seat King dealers right in their area — driving local demand straight to your dealership.
It's another way Seat King supports its dealer network and helps turn customer searches into your sales.
Founding 150 dealers receive priority placement so local customers find them first.